About Us | L'emarie

Our Story

L’emarie began with a simple question: what if hair care could be made the way you would make it for your own family?

In 2012, in his New Jersey kitchen, Willy Alejo started blending hair care products for the two people he cared about most, his wife and his daughter. He wanted natural, botanical-based formulas he could trust and feel good about using at home. Every bottle was made by hand, with ingredients he chose himself.

Those first batches didn't stay in the family for long. Friends and relatives asked for more, and then asked for more again. Word spread, one recommendation at a time, about a hair care line that was blended with love and actually worked. That small kitchen project became L’emarie.

What Makes Us Different

Ingredients chosen with purpose. Every ingredient is hand-selected for what it does for your hair and scalp. Our formulas combine essential oils, vitamins, minerals and botanicals to nourish, strengthen and help keep hair looking healthy, full and vibrant.

Original formulas. Every L’emarie formula is our own. They contain unique blends you won't find in mass-produced hair care lines, and we are proud to stand behind each one.

Made for women and men. Healthy-looking hair is for everyone. Our products are made to work for both women and men, across a range of hair types and needs.

Tested on us, never on animals. Each product is tested on ourselves and our own families, never on animals. If it doesn't meet our standards, it doesn't leave our hands.

Where We Are Today

Today, L’emarie reaches customers well beyond our hometown, and we have built a loyal community that believes in the power of hair care made with high-quality ingredients. We have grown, but the way we work has not changed: carefully chosen ingredients, original formulas, and products we would use on our own family.

Try Us for Yourself

We believe the best way to understand L’emarie is to feel the difference yourself. Find your favorite and see why our customers keep coming back.